Extension News

4-H and 'Horseland' Team Up on CBS Saturday Mornings

Horseland character on horse

8/24/2007

AMES, Iowa -- National 4-H will launch a new outreach campaign  Sept. 15 geared toward youth ages 6 to 15. The campaign kicks off with the premier of a 4-H national commercial during the CBS Saturday Morning kids block, Kewlopolis, and the show, Horseland.

The commercial, part of a one-year sponsorship agreement between 4-H and DIC Entertainment, will allow 4-H to promote its youth development program to millions of youth through television, the Web and magazine advertising provided by DIC Entertainment.

“This partnership will help Iowa 4-H reach more youth across the state with its program that offers exciting adventures and challenges to help young people build leadership, citizenship and life skills,” said Chuck Morris, program director for Iowa State University Extension 4-H Youth Development.

Horseland is a show about kids and their horses experiencing exciting adventures with themes of friendship, teamwork, acceptance and compassion similar to the experiences youth have through 4-H, according to Donald Floyd, president of the National 4-H Council.

As part of the deal, DIC Entertainment will promote 4-H during Kewlopolis, online at horseland.com and in its KEWL magazine. 4-H also will be promoted on disney.com and nick.com through the partnership.

4-H is the nation’s only university-based youth development organization, administered through the Cooperative Extension System of land grant universities and colleges. Some 6.5 million young people gain hands-on experience in science, engineering and technology, healthy living and citizenship through the program.

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Contacts :

Chuck Morris, 4-H Youth Development, (515) 294-1517, cmorris@iastate.edu

 

Carol Ouverson, Extension Communications and Marketing, (515) 294-9640, couverso@iastate.edu