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Viral Marketing? Where to start. Where does it end?!

Nombody wants to catch a virus. Viruses are hard to control they spread and infect lots of people.

Yeah Baby! That's the idea behind viral marketing! You "infect" critical "carriers" with the information about some really cool educational program you are promoting. The "carriers" then "spread" the information and you cover dozens, hundreds, thousands, or millions.

Well neighbors, most of us do ot have a clue how to create an effective "virus" in the first place- something really"out there" exciting, different, risky, and cool. (Yeah ... at a univeristy where people have lifetime jobs! We are like the US Supreme Court. Talk about exciting ... NOOOOT!).

Say you manage somehow to create a really exciting virus of education. Now you need to find a host to transmit this and spread it. Where do we go for THAT?! Zdo YOU know people who know hundreds or thousaands of people who can "spread" this thing?

Ok, have I made my point?

There is magic in the new viral marketng world of the Internet.

1. You need a cool virus that's more than a low level rash.

2. You need to infect people who actually will spread it and not just sit at home alone in the dark watching TV and scratching theselves.

3. Then it needs to be spread to the right people. I mean, you don't want to get 1 and 2 right on the money but be trying to sell pork chops to Jewish or Islamic people!

Keep working on this, ok?!

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Distance Education needs a clear and new business model at ISU.

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