May 12, 2007
Technology Adoption

I read Kevin Gamble’s blog entry, Pew: the other 41% about the new PEW/Internet report. 

I don’t agree that everyone saw the value and future of the web in 1993.  My experience was many who would be most impacted failed to see the opportunities and would cling to old technologies and methods for the next few years.

Of course, there are many new Web 2.0 applications I’ve not yet adopted for my own use… and/or communities I’ve yet to join.

So, what does drive adoption of technology?  A few things comes to my mind…

  1. Exposure – with repetition, so more than the occasional demonstration or training opportunity.  The web took off when you couldn’t get around it.
  2. Access – available, affordable and effortless.
  3. Understanding – what’s in it for me?
  4. Community – facilitates exposure, access and understanding.

That said, I think strategies for speeding adoption need to consider these four components.

 

 

Posted by floyd at May 12, 2007 09:35 PM
Comments

I agree. You're right. The difference now seem to be in in your #4. The powers of these tools only begin to kick-in when you get significant community. So it's a bit of a Catch-22. How do you convince people to adopt something that will have little value until their closest colleagues adopt it as well? It's a tough nut.

Posted by: Kevin on May 13, 2007 06:14 AM
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