University presidents, that is. Some of them are blogging as a way to communicate and keep up with the times:

While some colleges and their presidents have seen their reputations shredded on student blogs, and others have tried to limit what students and faculty members may say online, about a dozen or so presidents, like McGuire, are vaulting the digital and generational divide, starting their own blogs.

Veterans of campus public-relations disasters warn that presidents blog at their peril; "an insane thing to do" is how Raymond Cotton, a lawyer who advises universities and their presidents in contract negotiations, describes it. But these presidents say blogs make their campuses seem cool and open a direct line, more or less, to students, alumni and the public.

"When I first started learning about blogs, I said, ‘Well, here I like to discourse on issues of the day, connect with the campus community,'" recalled McGuire, who said she wrote all her own entries. "Here's a way I can talk a couple of times a week to everybody."

Here at Iowa State Extension, Jack Payne, Vice President for Extension and Outreach, has started a weblog. It's particularly interesting to see the comments it generates and where people come from who find the blog.