July 14, 2005
More Searching

SearchEngineWatch reports on how Americans search:

What are people searching for? Most people (88%)said they were researching specific topics—specifically, information about hobbies. And women (61%) were more likely to search for health and medical information than men (35%). Surprisingly few people researching specific topics are looking for job or career information (28%).

Other common things people use search for include:
  • Getting directions/maps - 75%
  • Looking for news - 64%
  • Shopping - 51%
  • Looking for entertainment web sites - 47%

...via Smart Mobs

Posted by dcoates at July 14, 2005 01:55 PM