Stowe Boyd attends the IDG Syndicate conference:

Am I hearing that the value chain has changed so dramatically -- in the shift to open media -- that much of the old mindset is not only broken but dangerous. I wonder if that will be outed, here.

This is a group that is set and determined to talk about content, who think in terms of page turns, click throughs, and leading the readers by the nose around pages to get to specific ads. Although they talk the talk about good writing (although they call it content), they are not talking about good reading. They are not primarily interested in the activities and goals of the active reader.