From Wireless Watch Japan via Smart Mobs, consumers are using cellphones to scan the QR code on grocery store produce which then links them to a mobile website with information on origin, soil composition, organic fertilizer content, etc.

QR codes are reducing the fear factor for foodstuffs in Japan as agricultural associations embrace the new wireless technology tagging fresh produce for quick access to mobile information web sites. A new English language report [.PDF] released this month by NTT DoCoMo on QR code use in agriculture reveals the growing popularity of this medium.