At Cutting Through, Tim talks about the CTO at Sapient (Ben Gaucherin) and his general cluelessness about blogs.

Via InfoWorld, I came across this pearl of wisdom from Ben Gaucherin, CTO of Sapient:
[blogs] are a fad fueled by pop culture’s desperate search for the next big thing. [They are] the digital equivalent of the pet rock.

There are a lot of people who don't 'get' blogs. And in particular lots of folks, like the Sapient CTO who write about the need to control the message. Companies want competent, skilled, enthusiastic experts, but then worry that they might be want to talk about what they do. But the bottom line in the whole blogs vs message debate is at the end of this post:

The irony here is that I’m not likely to hear another of Mr Gaucherin’s opinions for a good long while, because the only way he’s got to communicate with his market is through press releases and PR. Whereas if he had a blog, I’d have already subscribed to his webfeed and would be reading his thoughts as often as he posted them. As would many of his current (and potential) customers. His loss, I guess.