We're having a lot of discussions in our office right now about weblogs vs CMS, what makes a blog, the risks of blogging, when blogging is the right tool, the uneasiness some people will have with blogging and other fascinating topics with no easy answers.

Related to this, Shel Israel and Robert Scoble have a proposal for a book on blogging and business which they constructed on line at The Red Couch. The book proposal includes such topics as: Blog or Die; Word of Mouth Engines; Too Many Influencers: Not enough Influence; and Who Shouldn't Blog:

Companies who believe their current communications programs are meeting their goals at a reasonable cost should just continue doing what they are doing. Companies who have something to hide from the public--such as governance or compliance infractions, or knowingly ship products that can hurt their customers had better not blog. Companies who have a disdainful view of customers, prospects and their own employees should avoid opening the door to blogging. Companies whose executives%u2019 micro manage their employees had better not allow it. Companies who are perfectly comfortable in the language of "corp. speak" and think their customers are as well, can just keep going along as they always have should not blog. The authors wish them well and predict that the business world will soon say farewell to many of them.