January 24, 2005
Managers and Design

Richard Farson talks about management by design:

Design has always had great influence on personal experience and the course of human affairs. We all recognize the inspiration that comes from the architecture of a great cathedral. Stage sets and costume designs enrich the drama of theater. Industrial design of accessories and tools augments our powers and makes our lives safer and more comfortable. Interior design can provide settings to improve sociability. Landscaped green belts contribute to the civility of neighborhoods. Graphic design can shape our thinking and motivate our behavior.

Because it is so powerful, design also has a dark underside. If mindlessly conceived or corrupted, design can produce depressing consequences. The design of cities that plan giant shopping centers can erode traditional communities by forcing neighborhood businesses to close. Massive highway construction can divide and rupture a neighborhood. Kafkaesque office designs of row after row of monitored employees, or maze-like cubicles, can dehumanize. Graphic designs in advertising can be dangerously misleading, promoting unhealthy products or unworthy candidates. Some designers think these bad designs greatly outnumber the good ones.

Posted by dcoates at January 24, 2005 10:05 AM
Comments

Agree wholeheartedly. I think it is important to have a sort of community when conceiving a design. This covers inherent blind spots and weaknesses of individuals in the design process.

This is why a top-down mandate about design (red bar anyone?) Can be dangerous. When you have an (for-all-but-political-purposes) arbitrary lead designer (usually orgainization heads) who doesn't know all the consequences of various design decisions mandating design elements, you can end up with the "depressing consequences" this author spoke of.

wow... that was long winded and probably volatile... hurray for blogs :)

Posted by: Matt on January 24, 2005 01:39 PM

Hey, Matt, have you read 'The Wisdom of Crowds'? It's not a design book, per se, but it's alot about how more people make better decisions (given certain qualifications--independence, diversity, etc), than one person or a few people.

I have a copy if you're interested.

Posted by: DebC on January 24, 2005 02:13 PM

Definitely interested.

Thanks Deb!

Posted by: Matt on January 24, 2005 02:43 PM
Post a comment
Name:


Email Address:


URL:


Comments:


Remember info?