January 07, 2005
Blog me, baby

GM Vice Chairman, Bob Lutz, is blogging, too:

What would you do if you had a brand whose customer service reputation was that high for that long despite having a narrow, aging product lineup? I, for one, would first get down on my knees and thank the Maker for the finest retail network in the industry. Then, I would set to work replenishing the product portfolio.

That’s exactly what we’re doing with Saturn. And that’s precisely why my hopes for the brand are so high. We won’t let the brand fall victim to the tyranny of the “or.” It’s not a case of having a great retail and customer care program or having great products. It’s possible to have both, and we plan to do so. Finally.
Posted by dcoates at January 07, 2005 09:44 AM