Dave Morgan talks about content tails, the talk about the content that takes place on web pages and blogs, at ClickZ:

For every election news story or analysis carried by traditional media, there were probably hundreds more in the blogosphere, and hundreds of millions of page views and RSS (define) feed downloads. Lots of online media was created; much of it directly related to content produced by other media entities.

This phenomenon, called the "content tail" by some, is developing as a force to be reckoned in the media business -- just ask Dan Rather!

You've been exposed to the content tail if you read John Battelle's Searchblog, Jeff Jarvis's BuzzMachine, or Wired Magazine's October issue; heard Martin Nisenholtz of New York Times Digital speak recently about the future of online media; or downloaded the Jon Stewart/"Crossfire" clip via BitTorrent.

...via elearningpost