...as part of an overall communications plan

As I mentioned just below, my article on 'Weblogs as a Disruptive Technology for Extension,' was published this month at the Journal of Extension.

Not only are weblogs disruptive--as in, they have the potential to change the way we do things whether we're prepared for the change or not--but they're good for Extension in a number of ways. Over the next couple of days I'm planning to talk about several reasons that weblogs are good for Extension and for what Extension is trying to do.

Probably most people who read here are familiar with the Cooperative Extension Service (or in Iowa State's case, University Extension), but if you're not, you might go here for more information.

Next: Reason one: Google loves weblogs