Kinja, the weblog guide has gone live, at least in beta.

Meg Hourihan talks about Kinja:

After 15 months in the making, I'm pleased to announce that Kinja, a new weblog reading tool, has launched today. We worked really hard on it and hope you'll check it out.

Nick Denton adds more detail:

Kinja, a project we've been working on for more than a year, has just gone live. Kinja -- a guide to weblogs -- springs from a simple idea. Weblogs may be the most interesting phenomenon in media in decades, but hold the enthusiasm: they've reached only a tiny minority of the internet audience. About nine in ten US internet users have never even visited a blog. It's not for a lack of content that weblogs don't yet have a mass audience. For every interest, from baseball to sex, there are thousands of engaging sites. They're just hard to find, and then hard to remember. If weblogs are to realize their potential, they need to reach beyond the pioneering communities of technologists and amateur political pundits.