elearningpost talks about the possibilities of Learning Experience Design, extrapolating from design that considers user's experiences (user experience design):

I sense a similar shift in e-learning design: from instructional design to learner experience design (LXD). If this too is going to be a mind, body, and soul shift, then we are need to be more holistic. We need to look beyond learner characteristics and learning objectives. We need our own set of learner experience methods to help us understand the complexities of learning, working, and decision making in the real world.