Every since weblogs became popular, marketers have been trying to figure out how to use them to, well, market things. Here's a stab at getting some Spiderman 2 promotion through blogging. The site provides Spiderman templates for Blogger and Live Journal and instructions for setting up your own blog:

Step three
Now that your blog is set up, it's time to start posting. To get and keep an audience, you'll want to write interesting things and post often. If you use the Spider-Man 2 templates, you don't have to only talk about Spider-Man. Current events, music, art, your social life - any of these can be good subject matter. But the better the quality of your writing, the more people will stay interested and keep coming back for more.

...via BoingBoing