Johnathon Briggs talks about starting knowledge fires:

Over the weekend I listened to IBM’s Dave Snowdon discussing the need for organisations to try lots of options and focus on emerging successes rather than to try to define what would be successful and then only try out that option. A metaphor for this would be starting lots of fires. Some will be quickly extinguished by their environment, some will burn a bit but go out and some will become the centre of attention encouraging people to add wood or dance and sing around the flames.

...via Seb's Open Research