Viral-learning.net talks about cultural issues in developing e-learning:

So, for whatever reasons - cost, quality, speed, reach, flexibility - the e-learning industry has taken on the challenge of producing e-learning products and services across multiple cultures. But just because technology allows us to work together doesn't necessarily mean that we will work better together. In fact increased cross-cultural contact may, at least at the outset, increase the likelihood of misunderstandings and problems. In starting to investigate this informally, and focussing specifically on relationships between Indian and UK/US organisations, I wasn%u2019t surprised to hear things that suggested that cultural issues were surfacing. For example, Indians speaking of North Americans told me that 'they are so very impatient and aggressive' and 'they could afford to be a little more polite' and North Americans speaking of Indians said 'they just seem to have so many layers of management' and 'they never seem to say quite what they mean'.