November 18, 2002
Blog it, Man!
Using Weblogs in your business environment can increase employee communication and knowledge, save time and resources, and build reputation and confidence.

So says Bill Keaggy in Are Weblogs legitimate business tools? Yes, a recent article in NetworkWorldFusion.

I agree. I use this weblog to keep track of things I used to send to one or two people in email or mention when the topic came up (usually when I could no longer remember the URL or how to find the information again).

In addition:

These blogs are not only knowledge builders, they're reputation builders. Since 1999, a targeted audience from all over the world has visited my company's Web site to read the latest postings. With help from some contributors and other blogs, we've filtered the best resources on the Web for our employees, our customers and our industry.

...this is where I see blogs taking off for Extension and other educational groups. People want trusted sources. They want someone to keep up, interpret and distill information into something that more resembles knowledge they can use. Traditional web pages have their uses, but blogs are a way for us to reach people in new ways and enhance our reputation as well.


Posted by dcoates at November 18, 2002 02:54 PM