According to a recent article in Wired News, Macromedia has encouraged the creation of web logs for each of its newly released applications. The blogs (one for each product) are run by the appropriate community manager. Their purpose is to provide a fast, concise, informal forum for the managers to discuss their products in their own voices.
The sites were created by the community managers themselves using Radio Userland and Blogger, part of the logic being that they are not corporate sites speaking in a corporate voice.
"Giving the community managers a platform on which they can use their own voice, that was our idea," Hale said. "Our format (on Macromedia.com) just wouldn't be as quick as a blog is. We do have a community section in there, but a blog is five sentences and 10 links. And that gets to the heart of why people trust blogs -- they like the format."
Blogging for Macromedia are:
Posted by dcoates at June 12, 2002 09:27 AM