Web designers spend a large amount of their time trying to figure out simple, intuitive ways for people who come to their web site to find information quickly and easily.

Relevare has developed a system that they're calling an 'iconic interface.' You can see it on Relevare's own site as a set of increasingly smaller boxes all nested within biger and bigger boxes. Clicking on any of the boxes zips you graphically to that information. The icons zoom in and out using Flash technology.

It's an interesting way to represent the layout of the web site, but it can also be vertigo-inducing if you look too long at the graphics as they zoom in and out.

The Relevare site itself isn't quite as vertigo-inducing as the Rowing Vortal.

Check it out.