Customers, clients, coworkers or colleagues?
People view these ‘c’ words differently and the associations they represent differently.
We in extension communications create products for extension subject specialists. So are those people our customers, our clients, our coworkers or our colleagues?
Think about relationship marketing
It is designing business strategies that emphasize keeping customers as much as attracting them. You invest the time and resources to know individuals. In return, you get loyalty and commitment.
Isn’t that what we do inside our organizations? Build relationships on the ability to respond to the needs of others.
A Yale University study showed that work groups’ performance suffered when members didn’t communicate well or didn’t pay attention to one another’s feelings or when individuals became so controlling that they didn’t allow others to contribute.
When people treat one another with civility, that is, with respect, the result is positive synergistic results. People motivate one another. The combined efforts are better than a person working alone.
Do we treat our customers, our clients, our coworkers and our colleagues differently?
I think those inside our organization we work with have all those labels……..but we really need to think in those terms. It’s a dichotomy to treat those we consider our customers with the utmost respect and then send a snippy or condescending email to a coworker.
If I’m snippy and condescending to everyone, then I’m consistent…….but not civil. And frankly, I’d bet you’d just as soon not work with me….whether you’re my customer, client, coworker or colleague.