A Thanksgiving card arrived last week from a vendor of specialty items. It’s sitting on my desk.
At home, a Thanksgiving card came from my insurance agent. The back of the card says ‘Hallmark Business Expressions, Created especially for State Farm’ and has the State Farm logo. The message inside the card thanks me for my business with State Farm.
My financial planner hosted a client appreciation celebration one evening last week at a downtown restaurant. He gave each person a bag with a notebook and pens plus a thank you card.
Because I work in marketing, I try to observe how and when businesses and organizations thank their customers.
Tying customer recognition to Thanksgiving is a practice of civility
The recognition comes before the busyness of December.
Thanksgiving is a holiday all Americans observe.
It has the connection to family, whether a family who lives together or works together or a family of clients.
Years ago, people sent cards and letters freely to stay in touch. They are so rare in the mail today that it’s a pleasure to receive a card from a company or organization.
So to my family of readers, whoever you are and wherever you are, here are my Thanksgiving cards for you. Thanks for reading, thanks for comments, thanks for giving me ideas and thanks to those who don’t comment publicly but tell me something I wrote made them think. Thanks for joining me in thinking about civility at work and in all our relationships.
The cards on this post are from my collection of old holiday postcards.
The top one has a 1906 postmark mailed to Miss Good in Stanleyton, Va. It’s one you see often. The artist is Ellen Clapsaddle, International Art publisher, printed in Germany.
The bottom one was sent to Mrs. Mattie J. Smith in Laurens, Iowa from her son Claude in Los Angeles in 1923. It is not a notable card but I liked the verse.