Writing for the Web
Although I'm not anywhere NEAR an expert, I do find it interesting to keep current on what research is telling us about how people interact with webpages--how can we write and design content to fit their browsing behavior. One thing that constantly pops out is the need to be more concise than you would be in other (print) media. Web users typically do not take the time to read volumes of information. Personally, I find it harder to read text on a computer screen than on paper, but maybe that's a function of age and bifocals!!
Think about how YOU use the web--when you're looking for information, browsing sites about topics you're interested in, shopping, or whatever. What components of a web page are important? Which ones are annoying? What makes a web site easy to navigate?
Anne Adrian from Auburn University has a couple of excellent posts (with GREAT additional information links) in her blog at http://blog.aafromaa.com/2007/08/writing-for-web.html
Check it out and let me know your thoughts--how is this important as you maintain and expand your county website?
Comments
Thanks for the link, Becky. We are trying to focus on tips that agents would find useful. Maggie Lawrence and I are demonstrating how agents might team / group blog. So watch for a few more tips in the couple of weeks.
On the topic of brevity: Though my audience thus far have been positive even on the longer posts. I need to work on brevity.
I am also very interested in how agents might blog with their specific local clientele. I would appreciate any examples you might have or your agents might want to pass on to me.
Take care,
Anne
Posted by: Anne Adrian | August 22, 2007 05:45 PM