June 20, 2005
What do web users want from us
Part 1 notes from Barb Abbott (I didn't stay for part 2)
Kansas State University used feedback from users to build a content management site.
Feedback panels were used. The session was about the methodology and results of the surveys. Although feedback panel information can't be generalized to all web users, it can help with specific sites. Jakob Neilsen said as few as five users can identify 98% of problems with a web site. The Kansas study used 9 groups (different demographics) of 32 users total, 3-4 users per group.
They tested pre/during site development/post. First contacted participants by phone to get permission. Sent survey via email.
Allowed two weeks to respond, with a phone reminder after that to non-responders. Did it three times over nine months. Lost participants over time: 90% responded to first survey, 73% to the second, 50% to the third.
Findings:
The Kansas users prefer substances over glamour. Web development
requires lots of communication with all players (met every week).
Universities must build compelling web sites to attract students.
Their credibility increased. Functionality over visual appeal. Keep
it simple. Menu listings rather than drop down. Wanted identity
with Kansas State. Preferred sans serif fonts. Wanted search engine
and updated information.