Marketing and communications in the northwest corner of Iowa.
Bemidji State University. Bachelor of Science, Business Marketing Communications and B.S., Career and Technical Education, Communications
Minnesota State University, Mankato. General education
Advertising Sales - Sold print advertising for The N'West Iowa REVIEW and the Okoboji Magazine.
Marketing Communication Specialist at Beltrami Electric Cooperative. Editor of monthly magazine responsible for all content including editing, photography and writing. Coordinated, developed and communicated overall marketing program including advertising and public relations to the members of the cooperative, board of directors and employees. Responsible for keeping abreast with legislative activities as it pertained to the electric power providers industry. Planned, developed, implemented and conducted programs and presentations to public and employee groups as it pertained to current issue and/or the cooperative. Secured all promotional items for the cooperative. Performed all functions of advertising across all mediums. Served as key planner and organizer of the cooperative's annual meeting of the members. Served as the cooperative’s key account representative. Updated and maintained cooperative’s website. Assisted general manager and all management staff with communications to the public and employees frequently. Served as the company spokesperson.
Business Development Consultant. Conducted extensive market research, market analysis, data collection and analysis reporting findings and recommendations. Developed media marketing plan including SWOT analysis, identifying critical issues, branding, advertising media plan, public relations plan, sales promotion, and projecting expected outcomes. Developed advertising focus by preparing market research, SWOT analysis, competitor analysis, consumer profile, conducted customer survey, developed marketing tasks, and developed direction for the creative brief. Provided public relations directions. Provided office consulting in the areas of customer service, cash flow analysis, budgeting, annual reports, and fiscal year-end development. Designed logos, business cards, letterhead, and flyers; knowledgeable in Adobe Creative Suite software and all Microsoft Office products.
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