ISU Extension Futuring Committee:
Action Plan 4 Implementation Report

Link to Goals and Objectives for Iowa

Plan Leader: Mark Settle

Long-Term Goal

ISU Extension will be a preferred partner in state strategy development activities by July 31, 2007.

Short-Term Goals

1. Identify how and where ISU Extension is aligned with current key state strategies and use this as part of a marketing strategy, beginning June 30, 2005.

2. Identify voids and make plans to become involved and move forward, no later than January 1, 2006.

Action Steps

1.  Program directors, area directors, and External Relations staff will assemble and share with all staff a list of current state strategies and goals.  Survey all staff to report current activities and programs that relate to listed state strategies.  Assemble an annotated current list, and develop a marketing strategy that explains and demonstrates to citizens and stakeholders how ISU Extension currently addresses state strategies; to be shared widely through news releases, programs, etc.

2.  Area and program directors, working with Information Technology staff, will support the development of an ongoing reporting mechanism within our existing or modified reporting process to collect information on programs and activities related to state strategies.

3.  Mark Settle, working with area and program directors, will  research, aggregate, and report on emerging state strategies to all staff on a quarterly basis.

4.  Area and program directors will communicate the expectation that all staff will be attuned to emerging state strategies and will share knowledge at the local, regional, and state levels.

Long-Term Goal:

Start date: July 1, 2004
End date: July 31, 2007

Short-Term Goal 1:

Start date: Jan. 1, 2005
End date: June 30, 2005

Short-Term Goal 2:

Start date: June 30, 2005
End date: Jan. 1, 2006