According to marketing expert Seth Godin, Critical Mass is defined as the minimum size of the excited audience that leads to a wildfire - people embracing your idea because "everyone else is . . ."

Here's the interesting part, for every idea that spreads, it turns out critical mass is different. There is no tried and true equation. One example Godin mentions is the idea of starting a yo-yo craze at the local elementary school. Critical mass might be as small as a dozen of the right kids yo-yoing during lunch. He states in an environment that's small and tightly knit, it's a sufficient number.

What's the Extension application? What is OUR critical mass number? If our ideas are not spreading - one idea worth considering is that we may be trying to reach too LARGE of an audience, instead of focusing on smaller, more connected groups and individuals that will multiply our reach exponentially.