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Producing a Folded Brochure

3-2/3" x 8-1/2"

Minimum Margins

Bottom and sides 3/8"
Top 5/8"
Column width 2-7/8"

Headline Specifications

Headlines should be no longer than three lines; one or two lines is better. Use 18-point bold. For subheads use 14-point bold and 10-point bold. Use upper/lower case. It is more readable because of the variation in letter height. Use boldface; do not underline. All headlines on a page should be in the same type family (e.g., Helvetica Bold and Helvetica Italic).

Body Copy Specifications

Use 10-point type with at least 2 points leading between lines.

 

Designing 8-1/2" x 11" Pages

Minimum Margins

Bottom 3/8"
Sides 3/4"
Top 5/8"
Column gutter between columns 1/4"
Column width 3 3é8"

Headline Specifications

Headlines should be no more than two lines. Use 18-point bold. For subheads, use 14-point bold and 10-point bold. Use upper and lower case.

Body Copy Specifications

Use 10-point type with at least two points leading between lines. Two or three columns is best.

Choosing a Type Style

Use no more than two typefaces. (You may use only one; if you use one, choose a serif typeface such as New Century Schoolbook, Times, Bookman, or Palatino.) If two typefaces are used, the headline typeface may be sans serif, such as Helvetica. Use one of the serif typefaces mentioned above for body copy. Serif is recommended because it has end marks on each letter that visually connect one letter to the next; this feature keeps the reader's eye moving and reading. In addition, the serif gives variety to the shape of type, which also keeps the reader's attention. Do not use italics unless it is for a book title, etc. Line after line of italics is hard to read.

Considering Layout

Use uniform space between articles for a more professional appearance; articles will be connected to each other and will not "float." Put the extra (white) space at the bottom of the page. Also, do not clutter or crowd. (This page is an example.) Edit out copy to fit the space rather than using smaller type. A good way to improve readability of a page is to double space between paragraphs and keep the first line of the paragraph flush left. Also, use ragged right. Justified copy on computers is harder to read than ragged right because internal letter spacing still isn't as good as with typeset copy.

Using Clip Art

Make sure clip art relates to the subject matter. Clip art may be seasonal, but not religious. Do not add a graphic just to fill space. The same goes for asterisks or lines between articles--do not do it. Poor quality or dated clip art will make your whole publication look old. Let white space (or blank space) work for you. It gives the reader a place to pause.

If you would like to expand your supply of clip art, many types of computer software are available. The University Book Store in the Memorial Union carries several popular programs.

Proofreading -- a Must, Always

Credibility is directly linked to accuracy. Follow the who, what, when, where, why, and how formula. Proof your copy for dates, times, and locations to ensure that they are included and are listed correctly. Make sure that the day of the week matches the date.

Have one or two people read everything before you issue it to ensure that misspelled words, typos, and grammatical errors do not creep into your final product. If you can't get someone else to read it, put it aside for several hours (a day or two is better). Then reread. You'll see your own copy with new eyes and have a better chance of catching mistakes. Keep a dictionary nearby. Spellcheck features on computers are a great help for the first check, but always proofread hard copy because computers do not catch typos that are actual words, such as "on" when you really meant "of."

Reproducing Clean Copy

Do not accept smudges or streaks. If you can't get readable, crisp, clean copy, then change. Get new office equipment or send printing out to a commercial shop. Paper should be opaque enough so there is minimal or no ink show-through from the other side. Paper color should be light so ink will contrast.