2007-2008 4-H Marketing Campaign
Iowa State University Extension
| Marketing Toolbox |
8.5" x 11" brochure
In English 4-H 0036X, Spanish 4-H 0036(S) and Bosnian (anticipated)
An insert that can be localized for your county will be available soon.
Call to action: Contact your Iowa State University Extension office today for more details.
Order from Extension Distribution Center.
Run the flat sheet through your printer to add your county’s contact information or add a sticker with the information. The brochure can then be folded in half. Suggested imprint:
Xxxxx County Extension
Xxxxx Avenue
Xxxxx, IA 5xxxx
xxxxx@iastate.edu
(555) 555-5555
The goal is to distribute one to each 4th grade student in your county.
If you distribute Spanish or Bosnian versions, be prepared to handle calls from people who speak those languages. (See the section below for toll-free line available for Spanish-speakers.)
Iowa 4-H toll-free phone number
(877) 4HCLUBS (877 442-5827) is available for multiple county and statewide promotions – such as billboards and psa’s where a single county phone number doesn’t cover the audience area. The toll-free calls will be answered in the Urbandale (central area) office and transferred to county offices during working hours; a message will be taken and sent to the county office for calls coming in during non-office hours. Urbandale can respond to calls from Spanish speakers - if you don’t have a Spanish speaker available in your office – they can help.
Posters
4H 0036-1 (orange background) 4H 0036-2 (blue background), 4H 0036-3 (green background)
Use white space to announce upcoming club meetings, workshops, information meetings or whatever you think appropriate for recruiting new members. Ask to post in elementary schools and libraries or use as yard signs.
Call to action: Join 4-H Order from EDC
Billboards
If you’re renting billboard space, determine the sign dimensions you want and ask for the graphic specifications the billboard company needs. Request the design work from ISU Extension Communications and Marketing. There is no charge for the design service. Consider cross-county collaborations for thorough coverage. (August through October would be the optimum time to rent billboards.) Send design specification to micki@iastate.edu.
News release templates
Pre-event news release - Send notices to media contacts five days before a meeting or event.
Post-event news release
Opinion-editorial (op-ed) release
Customize the release. Have a prominent volunteer in your county sign the release.
News releases about successful 4-H alumni
Use this list of news releases in your promotions. These stories are a great way to show the impact of 4-H on students' lives. http://www.extension.iastate.edu/communications/recruitment
Radio Spots
Two :30 second radio spots and one :60 second radio spot are available. ISU Extension will distribute them on a weekly CD to subscribing stations until mid-September. This does not include all Iowa stations. Encourage those who receive the CD to air it and provide the spots to other local stations. Although these were produced to submit as public service announcements, you may place them as paid advertising if your budget permits.
:30 second boy/girl
:30 second parent/child
:60 second parent/child
Graphics
A variety of Web, print and newspaper images from this campaign are available for your use.
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