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ISU
Extension Marketing * Powerpoint
questions |
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Contact
Check our Quick Tips for External Relations. Need tips
on using the templates? Northeast
Area Central
Area Jolene McCoy, jolene@iastate.edu Southeast
Area Natasha
Forsythe Southwest
Area Northwest
Area |
I want
a Powerpoint template with just the red bars and the ISU wordmark (no
photos). What do I do? What
if I want to create a screen background using the Powerpoint template? The
ISU Extension wordmark does not print correctly on our office printer.
What can we do? This often is an issue of printer quality. The graphics in these documents are 300 dots-per-inch (dpi) files designed to print on vector printers such as the HP Laserjet printers that ISU Extension specifies in its equipment recommendations. Many non-vector printers, including some of the low-priced inkjet printers on the market, can print these graphics only at 72 dpi (the same resolution as your computer screen). You should be able to achieve the same sharpness as you see on the screen, but the technology of the printer will not allow you to achieve the higher resolution of the original file. Both .eps
and .tif formats of the ISU Extension wordmark are available from the
wordmark
Web site. It is difficult to predict which graphic format will work
best in every situation because there are so many variables in software,
computers, and printers. Reserve some time to experiment with the wordmarks.
You will need to determine which format works best for you and your
equipment. If you
are having difficulty printing the wordmark, your options include: * Using the templates without wordmarks and the preprinted red bar paper stock with your current printer. * Opening
the template and saving it to your hard drive with a new name. Delete
the wordmark that is in the template and replace it either with a wordmark
that you've already used successfully with your printer, or go to the
wordmark
Web site and download another copy. The
new brochure pre-print paper has the University Extension wordmark.
If we send the brochures out to our clients, doesn’t it have to
read Cooperative Extension? The new design was not intended to be used for letterhead -- only for handouts, inserts, brochures, etc. The new red bar pre-printed paper stock is designed for marketing your educational programs. Thus, the stock features University Extension, not Cooperative Extension. For brand name awareness, we try to use the words University Extension in all cases in which we don’t have to comply with penalty mail regulations. This paper stock is not penalty mail eligible. In many cases, a cover letter or enclosure slip is used when mailing a brochure. If you want to use penalty mail for an item you create using the red bar pre-printed paper stock, then mail it with a penalty mail eligible cover letter or enclosure slip. Does
the red bar paper stock replace the official letterhead? I want
to include the “red bar” in my Word template and print it
on my color printer rather than use the red bar paper stock. How do
I add the red bar to my Word template? How
do I create a fact sheet as a PDF file with the red bar on it? I’m
working on a several page newsletter. I want to use the “style”
of the red bar on white, but the reproduction will be in black and white.
What is your recommendation or rules regarding black and white reproduction
of the red bar? Please
use the University Extension wordmark unless this is a self-mailing
penalty mail newsletter (in which case you’d use the Cooperative
Extension wordmark). I prepare
several newsletters for the Web that are downloaded by individuals in
their homes or in county ISU Extension offices. If I design the newsletters
to use the red bar, either individuals will have nothing on the top
of their newsletters (since they won’t have a stash of special
paper to insert into their personal printer) OR it will be a white wordmark
in a black bar if I put the red bar on the Web page. Currently, I put
the ISU Extension wordmark in the lower left corner of the first page. Should
I use the “red bar” look when I produce materials with several
agencies/partners? In the past I used to strive to have Extension’s
wordmark and the logos of the other partners be of the same size. If I
don’t use the pre-print stock, what paper colors are preferred? What
are Pantone colors? How
do I find the “official” ISU ink colors to use in my county
brochure? Where do I get a copy of the color pallette? Is there
a new template for county Web pages with the new look? We want
to order magnets using the new look. What do I give the vendor to create
the “red bar?” * Option
1: tell the vendor to print the wordmark in white with a “full
bleed” of red for the rest of the magnet. (Full bleed means the
red “bleeds” off the edges – the red goes to the edge
of the magnet all the way around. If you don’t want to pay for
a full bleed – it usually costs more – but you want a similar
effect, tell the vendor to leave a white margin around all the edges
of the magnet, say 1/8 or 1/4 inch on all sides. Any other type would
also print white. You’d end up with a red magnet with a white wordmark
and white text. * Option
2: Print the wordmark in red on a white magnet. Print any other text
in red as well. This “red on white” adaptation is acceptable. What
about new business cards and nametags? I want
to create nametags for the participants at my meeting, but I don’t
want them to have to stick labels on their clothing. What can I do? I understand
the blank space on the wall calendar is for putting in our county location,
phone, etc. Is there a suggested format? What material works best for
this? I am
now switching to Arial font on printed newsletters. Does the Universe/Arial
font also apply to e-mail correspondence? Who
is the EMMS contact for questions? I have
ideas for additional marketing items. Who should I contact?
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Extension Marketing home page. |
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