2007-2008 4-H Marketing Campaign
Iowa State University Extension
Target Audience
4th grade students and their parents or guardians
Primary Goal
Recruit students to 4-H
Secondary Goal
Recruit volunteers for 4-H
Introduction
The 4-H Marketing Campaign includes several items for you to use in recruiting students and volunteers to 4-H, along with additional resources to make your efforts successful. Click on the outline items below for more information.
Campaign background |
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Marketing Toolbox |
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8.5 x 11 brochure
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Iowa 4-H toll free phone number
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Posters
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Billboards
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News release templates
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Opinion-editorial (op-ed) release
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News releases about successful 4-H alumni
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Radio spots
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Graphics
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Planning |
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Set a county goal
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Brainstorm ideas and a county action plan
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Ask 4-H'ers to recruit
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Work with office staff on a process to respond to calls and inquiries
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Record basic information
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Connect the student to an existing 4-H club within one to two weeks after the inquiry
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Hold an information event
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Timeline to start campaign now
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Public 4-H program presentation
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Volunteer recruitment and training resources
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Additional marketing resources available
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Comprehensive timeline
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The National 4-H Council invites you to tune in to Horseland weekends on CBS and look for the 4-H commercial - all part of Kewlopolis on CBS.
