We all have opinions that are predicated on our expertise, experiences, self-interest, and values. It is critical that you keep your opinions under wraps. If the audience perceives that you are an "expert" or have strong opinions, those who don't agree with the outcome will conclude that you steered the process that direction. Your credibility will be under assault.
In short, as a rule you can't wear two hats -- that of facilitator and that of the content expert. If you want to inject content, do so factually and objectively. Better yet, bring in an expert other that yourself. But when you do, emphatically divorce yourself from that person. Remember, that while there may be times when, as a facilitator, you are able to impart information, this is a delicate skill and should be exercised with caution.
If you decide to use a content expert, don't lead off with this individual. The audience will (often rightfully) think that you are "greasing the skids." Better to have this person react at the conclusion.
On to the next section -- Meeting Setting and Equipment
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