Iowa Retail Initiative (IRI)

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About the Iowa Retail Initiative

The Iowa Retail Initiative (IRI) unites Extension professionals, researchers, faculty, students, and community partners to fulfill the university’s land grant mission of combining science, technology, and creativity to improve the quality of life in Iowa by creating thriving rural communities.

The IRI provides a means for collaboration across the university’s collegiate boundaries to assess business/community needs and provide targeted assistance in diverse retail areas such as: financials, management/HR, marketing, promotion, customer development, technology/multi-channel, visual merchandising, assortment planning, store design, branding, downtown environment and streetscape design, community branding, and analysis of policy. Read more about

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