Providing unified access to retail assistance at ISU

Introducing the Iowa Retail Initiative

The Iowa Retail Initiative (IRI) unites Extension professionals, researchers, faculty, students, and community partners to fulfill the university’s land grant mission of combining science, technology, and creativity to improve the quality of life in Iowa by creating thriving rural communities.

The IRI provides a means for collaboration across the university’s collegiate boundaries to assess business/community needs and provide targeted assistance in diverse retail areas such as: financials, management/HR, marketing, promotion, customer development, technology/multi-channel, visual merchandising, assortment planning, store design, branding, downtown environment and streetscape design, community branding, and analysis of policy.

IRI Videos

IRI Toolkit

These 8-10 minute videos were produced as a response to Iowans' questions regarding retail topics.  If you have suggestions for a new topic or topic series, please contact us. 

The toolkit listing was prepared to provide Iowa retailers with some new as well as tried and true ideas for improving their bottom line.

 

Student Based Retail Consulting

As part of ISU community based learning, classes work within communities to assist retail owners in various design, merchandising and marketing efforts.  The programs are offered in both fall and Spring semesters; participation is limited to two or three communites each semester.  Contact us today for upcoming classes.

 

 

IRI Program Co-Directors: Contact us with your retail questions!

http://www.news.iastate.edu/media/2012/08/BDHM.jpg

 
 
Ron Prescott

rprescot@iastate.edu
515-294-5862

                

 

 
 
Susan Erickson

susaneri@iastate.edu
515-294-1790

         

Project Directors:

 
 
Lisa Bates

Interior Design
lmbates@iastate.edu
515-294-2528

 

 

 
 
Linda Niehm

Retailing and Entrepreneurship
niehmlin@iastate.edu
515-294-1930

         

Project Co-Directors:




 

 
 
Jessica Hurst

Retailing
hurstj@iastate.edu
515-294-5284

 

 
 
Tom Neppl

Landscape Architecture
tomneppl@iastate.edu
515-294-5676


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