Providing unified access to retail assistance at ISU

Introducing the Iowa Retail Initiative

The Iowa Retail Initiative (IRI) unites Extension professionals, researchers, faculty, students, and community partners to fulfill the university’s land grant mission of combining science, technology, and creativity to improve the quality of life in Iowa by creating thriving rural communities.

The IRI provides a means for collaboration across the university’s collegiate boundaries to assess business/community needs and provide targeted assistance in diverse retail areas such as: financials, management/HR, marketing, promotion, customer development, technology/multi-channel, visual merchandising, assortment planning, store design, branding, downtown environment and streetscape design, community branding, and analysis of policy.

Retail Trade Analysis Videos

IRI Toolkit

These 8-10 minute videos were produced as a response to Iowans' questions regarding retail topics.  If you have suggestions for a new topic or topic series, please contact us. For a full listing of videos locate here.

The toolkit listing was prepared to provide Iowa retailers with some new as well as tried and true ideas for improving their bottom line.


Student Based Retail Consultant

Student projects are offered for both Fall and Springs semesters and cover numerous design and merchandising topics for local retail.  For a list of reports by city contact Student Community Consulting page.


IRI Staff

For Iowa Retail Initiavite staff contacts.

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