Providing unified access to retail assistance at ISU

    

The Iowa Retail Initiative (IRI) unites Extension professionals, researchers, faculty, students, and community partners to fulfill the university’s land grant vision of combining science, technology, and creativity to improve the quality of life in Iowa by creating thriving rural communities.

The IRI will provide the means for collaboration across the university’s collegiate boundaries to assess business/community needs and provide targeting assistance in diverse retail areas such as: financials, management/HR, marketing, promotion, customer development, technology/multi-channel, visual merchandising, assortment planning, store design, branding, downtown environment and streetscape design, community branding, and analysis of policy.

 

IRI Program Co-Directors: Contact us with your retail questions!

 
 
Ron Prescott

rprescot@iastate.edu
515-294-5862

                

 

 
 
Susan Erickson

susaneri@iastate.edu
515-294-1790

         

Project Directors:

 
 
Lisa Bates

Interior Design
lmbates@iastate.edu
515-294-2528

 

 

 
 
Linda Niehm

Retailing and Entrepreneurship
niehmlin@iastate.edu
515-294-1930

         

Project Co-Directors:




 

 
 
Jessica Hurst

Retailing
hurstj@iastate.edu
515-294-5284

 

 
 
Tom Neppl

Landscape Architecture
tomneppl@iastate.edu
515-294-5676


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