Thanks for the comments and suggestions. I'm looking for input, especially related examples and stories. I keep thinking of

Participation
Communication
Context

and now considering Trust.

Sounds interesting. Let me know if I can help.

Yes, your blog is still in my reader.

I too have been writing (not posted, yet) about authenic marketing and education which is reliant on the professional reputation of the providers. The online reputation is built much like it is built offline. What are the characteristics of individuals that make us believe them?

Educational content by itself is not enough. It has to be credible and applies to our situation and needs. The credibility of the provider (individual or institution) is so important and often overlooked and not developed as it should be.

To advance our own online reputation we need to begin by being more open about our professional knowledge, professional opinions, and our personalities.

We also need to think about the way we supply education. We have thought of providing education as pushing the content. This is no longer good enough. We must immerse ourselves within communities (online and physical), listen, listen, and listen. Then we join the conversations by providing relevant, purposeful feedback, solutions, and education. And, we listen some more.

Also, we can no longer rely on one methodology(i.e email, slideshows, face-to-face meetings, standard web pages). We have to join existing (and possibly create) online communities and conversations for the purpose of listening. This means joining forums, blogging, joining groups (Yahoo, Google), editing wikis, joining social networks, and using presence technologies. I am not saying each professional must do all of these things, but must do several to stay relevant and flexible.

Good luck on your presentation.

Still reading. Glad to see you're still writing.

I think you've got a good start. I don't think it's boring at all. For people who aren't in the conversation it's going to require some serious rethinking of how they do their work.

I would recommend reading some of the research being done by Duncan Watts (talked about in a lot of places of late). I'm thinking that research challenges most of the premises that we have operated under the last 50 years.

Sounds like a great start to an interesting talk. I hope you'll share it!