Marketing Plan Framework
What method do you use to make marketing decisions? Do you have
something written down, a plan to follow? What do you do when the market
unexpectedly turns? A marketing plan can help answer these questions.
From this module you are given the basic benefits associated with a
marketing plan. Worksheets on what is important to you and your family,
along with the level of risk you are willing to take are included to
help decide where to begin.
Once you know the goals for your operation, you can use a marketing plan
and include more topics, for example, grain quantities and break even
prices, both of which are covered in this course. Knowing what you have
available to sell and the price needed can be useful because this module
points out different scenarios and pricing opportunities available for
you to apply to your operation. Having different scenarios included in
the marketing plan can make decisions easier in the long run because you
will know what options are readily available.
After a plan has been developed and put into operation, it should be
evaluated to see what worked and what didn't. The questions to ask that
will help improve your plan for the next year are included in this
module. Each year is different and so each year's marketing plan should
be different as well. Occasionally, the plan may not be successful. To
keep this from happening, a section on why plans fail goes into the
common reasons behind this and methods to prevent it. To get more
information for your operation's marketing plan, links are included to
crop, grain, and livestock marketing plans from experts at Iowa State
University and the University of Missouri.
This module is a basic overview of grain marketing plans. Other modules
through the course go into more depth on specific areas. By the end of
the course you should have the skills and information to create a
successful grain marketing plan of your own.