New Business Development -- Marketing Products
| Understanding Marketing | ||||
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| Information Files | ||||
| Product Marketing Terms -- C5-14 |  |  |
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| A Marketing Primer for Businesses -- C5-15 | |
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| How Much Should I Spend on Marketing -- C5-16 | |
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| Setting Your Price -- C5-17 | |
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| Marketing Strategies -- C5-18 | |
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| Price Determination for CSA Share Boxes -- C5-19 | |
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| Marketing Research | ||||
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| Information Files | ||||
| Where to Find Information for Doing Marketing and Business Studies -- C5-21 | |
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| Marketing Research Tools -- C5-22 | |
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| Marketing Targets -- C5-23 | |
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| Marketing Research - Finding the Best Consultant to Hire -- C5-24 | |
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| Do You Know Your Customer? -- C5-25 | |
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| Finding Your Facts - A Quick Guide to Developing a Questionnaire -- C5-26 | |
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| Understanding Consumers -- C5-27 | |
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| Conducting a Competitive Analysis - Is there Room for Your Business? -- C5-29 | |
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| Conducting Market Research -- C5-30 | |
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| Evaluating Marketing Outlets Using Whole-Farm Records -- C5-32 | |
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| Newsletter Articles | ||||
| Iowa Market Maker - linking agricultural markets -- February 2006 | ||||
| Direct Marketing | ||||
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| Information Files | ||||
| In-Store Demonstrations -- C5-33 | |
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| Marketing on the Internet -- C5-34 | |
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| Direct Marketing - Getting Started -- C5-35 | |
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| Catering - Events and Festivals -- C5-36 | |
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| Community Supported Agriculture -- C5-37 | |
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| Restaurant and Institutional Sales -- C5-38 | |
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| How to Approach Potential Buyers -- C5-39 | |
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| Promotion | ||||
|---|---|---|---|---|
| Information Files | ||||
| Promoting Your Business -- C5-43 | |
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| Evaluating Alternative Types of Advertising -- C5-139 | |
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| Using Trade Shows for Product Promotion -- C5-140 | |
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| Steps for Using Trade Shows - C5-141 | |
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| Brands | ||||
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| Information Files | ||||
| Building your Brand -- C5-50 | |
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| Building Your Brand with Flanker Brands -- C5-51 | |
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| Building Your Brand with Brand Line Extensions -- C5-52 | |
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| Brand Leveraging -- C5-53 | |
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| Brand Loyalty -- C5-54 | |
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| Legend | ||||
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| Download file in pdf format | |
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| Decision tool | |
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| Teaching activity | |
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| Voiced media |  |
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