Ag Chemical Dealer Update Increases Environmental Awareness & Profits

Agriculture and Natural Resources Extension
Iowa State University

Title of Success Story

Ag Chemical Dealer Update Increases Environmental Awareness & Profits

Public Value (now or future)
(Impact:  Who benefits beyond participants and how?  What conditions changed?)

All Iowans potentially benefit by enjoying cleaner water for drinking and recreation. Those living and working around the Gulf of Mexico will also benefit if the nutrient reduction strategy results in less hypoxia in the gulf and a healthier ecosystem.

(Why is it important to address this issue with education?  What are the desired changes?)

With the rapid changes in agricultural technology, ag suppliers and crop producers need to be continually educated to compete in the world economy. With increasing concerns about water quality and the effect of phosphorus and nitrogen runoff on the hypoxia problem in the Gulf of Mexico, an additional concern of ag suppliers and crop producers is how to maintain or increase profits while protecting the environment.

(Outputs: activities, numbers reached, publications, products)

ISU Extension partnered with the Iowa Department of Agriculture to invite Dean Lemke to present the latest on Iowa’s Nutrient Reduction Strategy at the Ag Chemical Dealer Update in Iowa City on December 9 of 2011. Presentations from ISU Extension specialists on weed, insect, plant disease, and fertilizer management were also made at the session. Brochures were mailed and fliers and posters sent to county extension offices to promote the education opportunity and announcements were also made on the radio.

RESULTS (Outcomes:  specific changes that occurred in Learning, Actions, Conditions; how outcomes were measured)

Attendance was again one of the largest in the past decade at over 140, with those attending including ag chemical and fertilizer dealers, persons involved in seed sales and production, large farmers, ag chemical sales representatives, crop consultants, and agronomists. End of meeting surveys indicated that the information in Dean Lemke’s presentation on Iowa’s Nutrient Reduction Strategy was new to the group, and useful to their operation. On a scale of 0 to 5 (with 0 being old information and not useful and 5 being brand new information and extremely useful), over 75% checked 4 or 5 for newness, and 65% checked 4 or 5 for usefulness for Lemke’s presentation (N=72). One seed salesman commented about Iowa’s nutrient reduction strategy, “Need to start incorporating this in our business to meet Iowa’s strategy.” Surveys have also indicated that this group manages over 1 million acres. Those that answered the survey (N=49) believed that their customers would benefit an average of over $12/acre from the education received, giving a potential impact of over $12 million to Iowa.  


Desired Changes

Learning about the Iowa Reduction Strategy will result in more appropriate management of crop nutrients and use of soil conservation to reduce nutrients from getting into the Gulf of Mexico resulting in less hypoxia.

Extension Lead(s)
(name, position, counties served, contact information)

Jim Fawcett, Field Agronomist, Tama, Benton, Linn, Buchanan, Jones, Poweshiek, Iowa, Johnson, Keokuk, Washington Counties,

Your Position

­­­­­_X____Field                                        _____Campus                         _____Both

POW # and Team

 ­­­­­_____100 Corn and Soybean Production and Protection
­­­­­_____ 110 Dairy
­­­­­_____ 120 Farm and Business Management
­­­­­_____ 130 Horticulture: Commercial and Consumer
­­­­­_____ 140 Iowa Beef Center
­­­­­_____ 150 Iowa Pork Industry Center
­­­­­__X___ 160 Natural Resources and Stewardship

ANR Priority (select all that apply)

­­­­­_____Global Food Security and Hunger
­­­­­_____Regional Food Systems
­­­­­___X__Natural Resources & Environmental Stewardship
­­­­­_____Food Safety
­­­­­_____Sustainable Energy – Biofuels & Biobased Products
­­­­­_____Climate Change

Knowledge Areas: (USDA categories)


Continuing Story

__X___ No                _____  Yes (If continuing, what story?)

Major Partners or Collaborators


Where story took place
(Region, campus, multi-regional)

SE Iowa

Fiscal Year


Multi-state or Integrated (Ext + Research)


Funding Source



Dealer Update, Iowa Nutrient Reduction Strategy


Page last updated: March 22, 2012
Page maintained by Julie Honeick,