Todd Vagts, Extension Crop Field Specialist, Northwest Iowa
Identifying the needs of clients is essential to a successful program. Identifying where clients look for information to address their needs is important to understanding the ever changing information sources currently available. With the changing structure of agriculture and increased information and services provided by industry, many of the traditional clients of ISU Extension are either gone or have changed the way they obtain and perceive information that's important for their business.
Surveys were issued to clients who directly receive information from ISU Extension through a local Extension newsletter and to the general farming audience at pesticide applicator recertification meetings in west central IA. The information gained provided an excellent comparison of how the client is receiving and retaining information and whether that information is received directly or through a non-direct mode. Additionally, localized pest management problems and practices were identified.
The survey asked questions in regards to 1) where information is obtained, 2) whether the person perceives a particular pest as a problem in their operation, 3) actions the person has taken in response to information or pests, and 4) actions the person intends to take in the future.
Responses from the survey indicate that:
Dec. 16, 2004
142 - Integrated Pest and Crop Management
Page last updated:
July 9, 2006
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