A Retained Ownership Program to Aid Value-Based Marketing Decisions

Russ Bredahl, beef forage field specialist


A finished cattle-marketing survey, done in 2002 by livestock economists from Iowa State University, Kansas State University, the University of Nebraska and Oklahoma State University, estimated that 62 percent of finished cattle would be priced using a value-based (grid) system by 2006. Very few producers are aware of how carcass traits affect prices with the variety of grids that are available or how their cattle might measure up using different grids.


Iowa State University Extension, in cooperation with Midcrest Area County Cattlemen's Associations, conducts a cattle evaluation program to help cow-calf producers measure the feedlot and carcass performance of calves they produce and consign to the evaluation. The feedlot evaluation is carried out at a custom cattle-feeding lot, which is selected on a competitive basis by directors of the evaluation program. Carcass measurements are collected by employees of Tri County Steer Carcass Futurity Co-op. Iowa State University Extension personnel facilitate feedback of feedlot and carcass performance information to the consignors.


Page last updated: July 8, 2006
Page maintained by Linda Schultz, lschultz@iastate.edu