The Post Harvest Marketing Challenge: Winning the Game
Ron Hook, Farm Management Field Specialist, Northwest
Problem Statement:
Farmers need to develop a marketing plan for grain not sold prior to harvest. The plan needs to be simple and effective while considering the costs of storing grain.
Programmatic Response:
The Post Harvest Marketing Challenge workshop was conducted around the state of Iowa through the joint sponsorship of ISUE, County Farm Bureaus and other ag businesses. This workshop provides a simple format for a post-harvest marketing plan as well as information on how to implement the plan using various tools demonstrated in the workshop.
Impact/Outcome:
A survey of participants conducted six months after the workshops held during November 2004 April 2005 was returned by 217 individuals.
84% indicated that they made a post harvest marketing plan as a result of attending this workshop.
Then when asked if they actually implemented the plan 87% of those who said they made a plan actually put the plan into action.
83% said that they implemented a new strategy as a result of the workshop
Nearly 97% rated the value of this educational program as 4 or 5 out of a possible 5.
When asked about storing grain into the summer after harvest, 70% said they would store less corn after July 1 than in past years and 52% said they would store less beans after August 1 in past years.
When asked for comments in their own words:
I found the program to be very valuable to the tune of $10,000 advantage from some of the ideas I implemented. A+ program.
Well worth the time. I would attend again and recommend to others.
Very educational and informative. One of the more valuable marketing classes I have attended.
March 31, 2006
104 - Agricultural Risk and Financial Management
Page last updated:
July 8, 2006
Page maintained by Linda Schultz, lschultz@iastate.edu
