The Post Harvest Marketing Challenge: Winning the Game
Ron Hook, Farm Management Field Specialist, Northwest
Farmers need to develop a marketing plan for grain not sold prior to harvest. The plan needs to be simple and effective while considering the costs of storing grain.
The Post Harvest Marketing Challenge workshop was conducted around the state of Iowa through the joint sponsorship of ISUE, County Farm Bureaus and other ag businesses. This workshop provides a simple format for a post-harvest marketing plan as well as information on how to implement the plan using various tools demonstrated in the workshop.
A survey of participants conducted six months after the workshops held during November 2004 April 2005 was returned by 217 individuals.
84% indicated that they made a post harvest marketing plan as a result of attending this workshop.
Then when asked if they actually implemented the plan 87% of those who said they made a plan actually put the plan into action.
83% said that they implemented a new strategy as a result of the workshop
Nearly 97% rated the value of this educational program as 4 or 5 out of a possible 5.
When asked about storing grain into the summer after harvest, 70% said they would store less corn after July 1 than in past years and 52% said they would store less beans after August 1 in past years.
When asked for comments in their own words:
I found the program to be very valuable to the tune of $10,000 advantage from some of the ideas I implemented. A+ program.
Well worth the time. I would attend again and recommend to others.
Very educational and informative. One of the more valuable marketing classes I have attended.
March 31, 2006
104 - Agricultural Risk and Financial Management
Page last updated:
July 8, 2006
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