2005-2006 Tri County Ag Marketing Club Programs

Bill Arndorfer, CEED - Grundy County, Northeast Area

Problem
 
With ever increasing input costs and low commodity prices, farmers are in need of information about marketing tools and strategies that can be used to improve farm profitability. 
 
Response
 
An advisory committee made up of representatives from ISU Extension (Tama and Grundy CEEDs and central Iowa farm and ag business management field specialist), county banks, Farm Bureau and Mid Iowa Coop met to determine whether to continue the Tri County Ag Marketing Club (Grundy, Tama and Marshall counties) and if so, the topics and dates for the meetings.  Based on surveys completed from the previous year it was determined there was enough interest among farmers to continue the educational programs.  Four programs were scheduled that covered the following topics: Post Harvest Marketing Challenge: Winning The Game, Understanding New Generation Contracts and Commodity Outlook, Crop Fair and Winning The Game: Launch Your Marketing Plan. 
 
Impact
 
Fifty five farmers attended one or more of the programs offered in the tri county area.  Twenty one of the farmers attended one or more of the programs for the first time this program year.  Seventeen of eighteen respondents, to a post program survey, indicated they wanted the marketing club to continue.  Other comments included:  Post Harvest Marketing Challenge: Winning the Game was excellent, Understanding New Generation Contracts and Commodity Session was very useful and the crop fair was excellent, must do again.


April 5, 2006
104 - Financial Management
 

Page last updated: July 8, 2006
Page maintained by Linda Schultz, lschultz@iastate.edu