The Post Harvest Marketing Challenge - Winning the Game  

Ron Hook, Farm Management Field Specialist, Northwest Iowa

Problem

Many producers need a simple method for creating a post-harvest marketing plan for their crops. They also need to understand the cost of storing grain after harvest, as well as the likelihood that increased prices will pay these costs.

Response

Iowa State University (ISU) Extension and Iowa Farm Bureau jointly sponsored a workshop in the Winning the Game series called, “The Post Harvest Marketing Challenge.” The workshop was offered free to producers with banks, elevators, County Farm Bureaus, and other ag businesses covering the cost. The workshop presents information on post-harvest price trends, carrying charges, cost of storage and the peril of holding grain too long in storage.

Impact

Nine sessions were held in northwest Iowa and attended by 164 producers. Post-meeting evaluations were completed, which indicated the average crop acres per producer was 650 acres. The meeting rated 4.47 on a scale of 1 to 5 with 5 being “Excellent.” Ninety-nine percent of the respondents indicated that they had a better understanding of post-harvest marketing tools and the costs of these tools as a result of this workshop. Ninety-six percent of the respondents indicated that they planned to develop and implement a post-harvest marketing plan as a result of this workshop.

August 31, 2005
104 -- Agricultural Risk and Financial Management 

Page last updated: July 8, 2006
Page maintained by Linda Schultz, lschultz@iastate.edu