Steven Johnson, farm and ag business management field specialist, central Iowa
Ann Smith, Tama County extension education director
Moving from defining marketing terms to designing a crop marketing plan and implementing various strategies can be a big step for producers and landowners.
“Winning the Game©,” a workshop sponsored by Iowa State University Extension and Iowa Farm Bureau Federation, allows participants to “play” with marketing concepts and build skills that make taking this step much less intimidating.
The Center for Farm Financial Management at the University of Minnesota developed the marketing simulation game. The game is part of a 3-hour workshop that also features information on crop insurance, historical seasonal price trends and five different marketing strategies. Several county extension offices offered the program in partnership with local and regional Farm Bureaus and other financial supporters. More than 1,600 people attended 61 Iowa workshops in January through March 2004. Evaluations collected at the conclusion of the workshops indicated that 89% of participants would implement a marketing plan. A follow-up evaluation six months after the workshops indicated that 70% of participants developed a marketing plan and 74% implemented the plan.
One participant attending a workshop held in Conrad commented, “I’ve been attending marketing meetings for over 20 years. I know what the terms mean, but I didn’t have the nerve to use the strategies until I practiced with this game. I feel like I can try some of those strategies now. This is the best marketing meeting I’ve attended.”
104 – Ag Financial and Risk Management
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July 8, 2006
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