Cornbelt Cow-Calf Conference/ICA Convention--2011

Name and Position/Title:     
Byron Leu, ISU Extension Beef Program Specialist

Fiscal Year Submitted:
FY11

POW Title and Number:      
144 Improved beef cattle production and economic efficiency

Title:  
Cornbelt Cow-Calf Conference/ICA Convention--2011

Issue: 
During the 2010 calendar year, representatives from the Iowa Cattlemen’s Association (ICA) and the Cornbelt Cow-Calf Conference (CCCC) decided to explore the potential of  merging the ICA Annual Convention with the Cornbelt Cow-Calf Conference for 2011.  Initially, this effort appeared to be a daunting task for a number of obvious reasons—including timing, location, financial commitments, variable organization goals, along with the usual ‘unknowns’.  But the two organizations also recognized that, if successful, the merging of the two events could be a real positive—not only for the future of the two groups but for the Iowa beef industry as well.     

What Did You Do?
To address these challenges and concerns, the two organizations met regularly to discuss and explore the possible options, focus and direction of the two programs.  An agenda of events was developed and timeline established.  Over a relative short period of time, the entire three-day event came together.  When completed, an extensive docket of activities and events had been finalized—along with a breakout of financial responsibility.  The three day agenda included administrative Board sessions, ICA committee meetings, three tours to the John Deere Ottumwa Works plant, the ICA and IBIC annual meetings, 13 CCCC educational sessions, and a celebration of the 40 successful years of the CCCC. 

Results:
The CCCC/ICA Convention merger in 2011 was definitely a positive success for a number of reasons. First of all, the results reflect that two different organizations with varying goals and focus can work together to be successful.  Secondly, the coordinated recruiting and promotion resulted in a higher attendance and more beef industry involvement than if the two events were managed separately.  Overall, more than 1,000 producers and beef representatives participated in the three-day event—with 116 exhibits filling the display area.  On Friday, over 400 people were involved in the committee meetings and JDOW tours.  The Friday evening banquet was attended by over 350 attendees, followed by a very successful ICA Foundation Auction that resulted in over $46,000 Foundation dollars!  Saturday’s program was also well received with over 650 people from 56 Iowa counties and seven other states attending the meetings and educational programs, as well as viewing the exhibit area. Bottom line?  This increased level of interest and participation is a positive sign for the future of Iowa’s cattlemen—collectively working together to shape the direction and focus of our beef industry.

A CCCC Questionnaire (n=35) was distributed and the following selected observations were identified:

Due to the 2011 success, the CCCC and ICA Convention prototype will be scheduled in other parts of the state during the next three years, and then return to Ottumwa for the 2015 CCCC!!

Page last updated: July 18, 2011
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