Beef Blast 07

Denise Schwab, Beef Field Specialist, Southeast Area

Problem Statement:

All Extension staff were encouraged to be more actively involved in recruiting potential students to ISU.  What better way to get youth interested in ISU than to spend some time on campus with faculty, staff and students?  Beef Blast 07 was developed as a result of increasing student recruitment.

The objectives of the program were to:

Programmatic Response:

The program was designed to have four basic products: the tour to ISU, leadership development experiences for a select group of older youth, learning tools that could be used in county programs, and recruitment to ISU.

Tour: 102 youth in grades seven through ten, from 12 counties in eastern Iowa participated in the trip to ISU.  They met with ISU researchers, faculty and staff to learn about current issues in beef production that ISU is researching and developing.  They had a great first impression of ISU and were encouraged to follow up by participating in State 4-H Conference and Animal Science Roundup.

Leadership:  Six high school youth helped provide leadership to this activity.  They determined tour stops and topics, created learning activities, and helped host the bus trip. 

Learning Tools:  Hands-on learning tools were developed to be taught on the bus trip, but to also be used at project meetings throughout the area.  These activities include feed pyramid and feed identification, disease spread and biosecurity activity, and a videotape of 4-Hers demonstrations.  These were provided to all twelve counties to be use in food safety and quality assurance workshops.

Recruitment:  Students met with faculty and staff through workshops and lunch time.  They experienced ISU animal science and meat science facilities, The College of Ag student recruitment office discussed career opportunities and Block & Bridle students discussed educational programs at ISU.  Participants were also encouraged to attending State 4-H Conference and Animal Science Roundup as a more advanced opportunity to see the ISU campus and learn more about the Animal Science program

Sponsors:  The trip was funded by a registration fee for participants and grants from the Iowa 4-H Foundation, Theisens Farm & Home Store, Iowa Beef Industry Council, and County Cattlemen groups from Benton, Clinton, Iowa, Jackson, Johnson, Jones,

Poweshiek and Tama Counties.


End-of-meeting evaluations revealed that:
57% said they learned one new thing in FSQA
52% said they learned one new thing about ISU
79% said they learned a lot at the meat lab
69% said they learned a lot at the teaching farm
66% said they learned a lot at the nutrition farm
85% said they would recommend this trip to others

Participant comments included:

In a follow up with county staff, twelve of the 102 participants were going to participate in State 4-H Conference or Animal Science ROUNDUP.  County staff also wanted to see the program continue in 2008 with a focus on horses and hogs.

140  Iowa Beef Center

Page last updated: September 27, 2007
Page maintained by Linda Schultz,