Ag Marketing Clubs

Name and Position/Title:
Steven Johnson, Farm Management Field Specialist

Fiscal Year Submitted:
2011

POW Title and Number:
121 - Risk Management Education

Title:
Ag Marketing Clubs

Issue (Who cares and Why):
Beginning in 2000, ISU Extension has established and maintained 4 successful Ag Marketing Clubs across Central Iowa. The need grew from low crop commodity prices and large government price support including Loan Deficiency Payments (LDPs).  Grass root efforts to improve the understanding that crop producers, crop share landowners and agribusiness representatives included meetings, seminars and field events on a variety of crop risk management topics including crop marketing, government farm programs, crop insurance and emerging agronomic and economic issues.

What Did You Do? (Outputs – these may include educational meetings, demonstrations or research, media, facilitating, partnering)
There are 4 site different club sites (Lynnville, Conrad, Ogden and Ankeny) are hosted and facilitated by county Extension professionals with financial support provided from participant registration fees and agribusiness sponsorships. Club meetings might include seminars and field events and are typically held monthly during the winter months and less frequently during the summer, with over 150 meetings offered over the past 11 years.
From June 2010 to March 2011, a total of 765 participants were been involved in one of the four clubs with nearly 425 participants attending club events. Each club has a leadership team that serves in an advisory capacity to identify and arrange with speakers and topics on a variety of crop risk management issues.
Program evaluation data collected in March 2011 indicated that club participants have net farm incomes attributed to active club participation that are $2,382 higher. As a result of the Central Iowa Ag Marketing Clubs, an annual contribution of more than $1,000,000 is realized for its club members and the Iowa economy.

Page last updated: July 19, 2011
Page maintained by Julie Honeick, jhoneick@iastate.edu