Ag Marketing Club Improves Farm Profitability

Steve Johnson, Field Specialist-Farm Management and Debbie VanArkel, Poweshiek County Extension Director, Central Area

Problem Statement: 

Improved crop marketing skills will result in increased revenue and economic impact for Poweshiek and surrounding counties.  Farmers, landowners and other agribusiness professionals participate in an ag marketing club that meets 6 to 9 times annually, usually evenings during the late fall and winter months.

Programmatic Response: 

The Lynnville Ag Marketing Club was organized by Iowa State University Extension in the year 2000 by Steve Johnson and Debbie VanArkel.  They formed a 12-member leadership team that meets 3 to 4 times each winter in order to determine club topics, speakers and to assist with site logistics.  The Poweshiek County Extension Office handles club coordination and promotions as well as maintains a database of more than 440 previous club participants.  Since September 2006, low crop prices and the role of the government farm program were replaced with high corn and soybean prices and new educational challenges for club members.


Topics and speakers in 2006-07 ranged from Crop Price Outlook with Dr. Bob Wisner to Corn on Corn: Agronomic Solutions with Ken Ferrie highlighted a total of 6 club meetings.  Participants focused on capturing high crop prices and emerging price risk management strategies.  A program evaluation administered at the conclusion to all 6 sessions indicated that respondents had placed a dollar value benefit to their farm attributed to the Lynnville Ag Marketing Club at an average of $8,961.54.  More than 220 total participants attended these 6 club meetings meant an economic impact for Poweshiek and surrounding counties of nearly $2,000,000.

March 30, 2007
120 Farm and Business Management

Page last updated: April 16, 2007
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