Crop Advantage Series Has Multi Million Dollar Impact

Jim Fawcett, Field Specialist-Crops, Southeast Area

Problem Statement:

Agriculture is rapidly changing, with new technologies being introduced every year. Crop producers must keep up with the changing technologies in order to stay competitive.  One problem with traditional winter crop production programs is that it is not possible to offer all of the topics that are of interest to crop producers and agribusiness professionals in the area. There are also producers with different levels of knowledge and experience, making it difficult to know which groups to target.

Programmatic Response:

Crop Advantage Series conferences were conducted in Cedar Rapids and Burlington in January, 2007 to offer a wide choice of workshops to teach crop producers as well as businesses that serve crop producers about the various aspects of crop production and protection. Participants could choose two to three workshops to attend from the six to nine that were offered. Topics offered included pest management, water quality, grain markets, crop insurance, fertilizer recommendations, marketing crops, and tiling.

Impact/Outcome:

Over 500 crop producers and other agricultural professionals attended the Crop Advantage Series meetings in Burlington and Cedar Rapids.  Approximately 2/3 were producers with the rest being crop consultants, retailers, educators, company agronomists, and others. Ninety-seven per cent of the evaluations rated the meetings as good or excellent.  Approximately 750,000 acres are managed by those in attendance.  The average value placed on the information received by the attendees was $11.38 per acre, suggesting a perceived total impact of over $8,500,000.

Comments received included:

Keep it up. An excellent meeting.  Thank you.
Good job.  Good program.
Keeping topics timely and current makes this meeting very good.
Wish I had more time to get to them (concurrent sessions) all
Always enjoy your meetings.  Well worth the time.
I was very impressed with the seminar and found the information very beneficial. Keep up the great job youre doing

March 26, 2007
120 Farm and Business Management
 

Page last updated: April 11, 2007
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